Let’s talk about something that may seem dry and boring, but can actually tell quite a fascinating story: autoresponder statistics. It might not be something you look at on a regular basis, aside from maybe checking how many people signed up for your list this week. Ignoring your stats can be a big business mistake. Let’s look at a few different examples of how reading your autoresponder stats can help you make smart decisions and improve your results. I hope walking through these scenarios inspires you to dig deeper into your own stats and discover the stories the numbers tell you.
Tracking the registration form will tell you what works and what doesn’t
The first stat you want to see is the conversion rates of your various signup forms. That will tell you a lot about what works and what doesn’t. If you have two different subscription pages configured. You send traffic from Facebook to one of those pages and use the link for the other in the guest blog you make. By looking at the statistics, you will be able to know what is more effective. After a little time, you’ll find out if spending more time on Facebook or writing more guest blog posts will help you grow your list faster. That will help you make smarter decisions about where to spend your time and efforts.
Testing and tracking can show you what your readers really want
You can also learn a lot by setting up split tests. Let’s say you’re wondering if your target audience is more interested in topic A or topic B. You can create a small lead magnet for both and set up a split test that shows half of your blog readers a subscription form that offers report A and the other offers report B. Before long you will have a pretty good idea of which lead magnet generates more subscribers. From there you will know what topic interests your audience the most.
Click and unsubscribe Tell the most important stories
The stats you might want to pay more attention to are the data provided for individual emails. If you notice a lot of clicks for a particular product or blog post in one of your emails, that’s a pretty strong indicator that this is something your readers are highly interested in. If, on the other hand, you see a higher-than-usual unsubscribe rate after an email, you know the opposite is true. Last but not least, pay attention to open rates. Those are subject lines that convert well for you. See if you can figure out if it was the style of the title, the theme, or something else and then try repeating it.
Pay attention to the statistics that your autoresponder service provides you. There is a lot to learn about your subscribers and your target audience here and it will make you a better email marketer.