Just a few years ago, the only use of the telephone was to make calls and having a cell phone was a luxury that only the rich could afford. In such a short span of time, cell phone use has taken a drastic turn when the Internet was introduced to phones. Everything from camera to personal computers was integrated into smartphones and we were able to control the whole world from anywhere at any time.

An announcement made by Google conveyed that most of the people use the Internet through smartphones and even Hit wise confirmed Google’s announcement saying that 60% of users use the Internet through phones. Most people used Google on their mobile devices, but Google’s ranking systems were based on desktop. For which Google provided a solution by introducing “Mobile-first indexing”, which of course changed the world. We will never go back to the days of optimizing search only for desktop computers.

This widespread use of phones to access the Internet has encouraged developers to make it more efficient for smartphone use by introducing different operating systems like Android, IOS. These operating systems are significantly built to improve the experience of using the Internet on phones. Due to the high use of mobile devices in many industries in most countries, it is already essential to consider mobile search behavior and optimization to establish a winning SEO strategy.

So, in this smartphone-oriented, internet-advanced world, we need to answer a few questions and dig into how things change for your site. Turns out there are a lot of implications. You may have to make some serious changes if you want your Google ranking to stay intact or if you want to rise in Google searches. We need to keep a few key points and answers to a few questions in your mind to drive business forward and keep pace.

1. What is the search behavior of your audience?

You need to dig into the data on what kind of queries are driving traffic to your website. The mobile search share of these or any other terms you want to access and potentially target your mobile web presence.

2. Is your site as exquisite in mobile view as it is in desktop view?

Your site must be responsive. This is the most important point to even start ranking and make to rank well in mobile-first indexing. Responding to a site means that it changes your view depending on the device, that is, it adapts according to the devices. We can also say that a mobile optimized site will look the same on both desktop and mobile, but it will be designed for mobile devices.

3. Does your site load quickly?

You should always make sure that your site loads quickly both on desktop and mobile view. Keep a constant record of the speed of your website.

4. Optimize your site content for smartphones

All the fields of your websites must be optimized in correspondence with the Smartphone. All titles, meta descriptions, headers, etc. it must be configured correctly and it must be targeted to the relevant queries.

It is really important to have a relevant mobile SEO bet in this first mobile era. Most of the people use smartphones to access the internet and sites. You should spend your time and efforts to make your sites more mobile friendly. Google has introduced its first mobile indexing, so make sure you don’t get left behind by not optimizing your sites for phones.

Don’t let a lack of mobile optimization and not considering mobile first take your customers away from you. If you now focus on making your mobile site great, it will rank better and provide a better experience for your users.