The Sony KDL40W550, also known as KDL40W5500 or KDL40W5500U, is a 40-inch LCD TV. This is one of the latest Sony models to appear in major stores. It improves many older models in a number of different ways. As a result, it receives many rave reviews and becomes one of the most popular displays on the market.

If you’re considering upgrading your current TV to a 40-inch LCD TV with a host of built-in features, this particular product shouldn’t disappoint you. While it is priced higher, it has everything you would expect from such an investment and more.

Manufactured by a highly reputable company, this product is manufactured to the highest quality standards and includes a number of additional extras that make it an even more attractive purchase.

Even if you are upgrading from another large LCD TV, you will probably notice the difference and with its high specification the Sony KDL40W550 manages to successfully upgrade older content to much higher quality, including current TV broadcasts. Plus, you’ll also be able to ditch your cable box, if you have one, to tune in to Freeview.

Freeview offers you a large number of different channels and costs you nothing extra. If you are not familiar with it yet, it is worth acquiring as it costs nothing in terms of subscription. With smaller traditional TVs, you would normally have to get an additional cable box which can cost quite a bit of money. However, virtually all high-end LCD TVs have them built in, including this one.

The number of channels you get from Freeview will depend on where you live. However, it is not dependent on having a satellite dish or cable TV connection. All broadcasts come through your normal television antenna and even if you live in a remote part of the country, you should be able to get at least a dozen additional channels or more.

The Sony KDL40W550 comes with a number of functions that help improve image and sound quality. It has built-in speakers, but if you’re going to invest the money in such a large and expensive screen, it’s worth buying a decent surround sound system that will dramatically improve your movie-viewing experience.

With advanced image processing techniques, the Sony KDL40W550 will make colors appear sharper and cleaner with its new Live Color technology. You will notice the improvement in almost everything. Of course, the display also supports the latest in high definition video playback. With a maximum resolution of 1080p, it will play the highest resolution movies currently available on the market as they were meant to be played in the first place.

It also has a highly customizable interface along with an extremely useful remote that gives you the ability to do everything just by using it.