“Come and get it … Everything is on sale!”
How often have you been swept up in this maelstrom of deception and nonsense? Marketers take you to the store to sell an item and the item is out of stock or discontinued. Didn’t you know that it is one of the main marketing devices? A car is advertised at a certain price in the newspaper and you run out to find that the advertised unit is a junk or a lemon. “It’s in the newspaper … so it must be true!” How many of you know people who live for “sale”? Every time they see something advertised on the radio, television, and in the newspaper, they run off and convince others to do the same. They think they are getting a bargain, right? In many cases, it can be positive to buy an item on sale. The item in question may be discounted from its original selling price … or it may be offered at the vendor’s purchase price. What is the reason for the deal? It could be that the item is taking up space for merchandise that has just arrived and storage space is needed. The item may not be a good seller. The item could have been purchased in bulk and the supplier wants to offload the excess after they have earned the desired amount of money. Whatever the reason, are you a dirty addict? Emptor Warning!
Is the wisdom of the crowd the ignorance of the masses? Is the Internet really such a bad thing? Marketing and advertising on the Web, in its conventional wisdom, is not such a bad thing. Connecting populations is what the Internet is: productive for the expansion of the planet and global connectivity. The Internet of this century is chaotic and unregulated. Organic-based: a virtual entity without borders that has grown on the basis of US technology that allows the user to access huge amounts of information. An information network so large that the media keeps them silent about the possibilities. The dark side has started with the shift to internet search applications.
Social media, computer software developers, and e-commerce continually monitor information about users and their activity. This data is used to create files in web search engines. Companies value these user profiles. They use the data to target consumers. The virtual shopping network fuels the sale of products from the real world. This occupation removes or removes the need for human sales and / or sales intervention. The practice replaces the supply chain, as we know it, as the entities that gave power to the “industrial revolution.” User profiles that are considered unavoidable customers become an important asset for companies with assets to market and sell. The web search function had become an essential bait and catch tool from a useful and easy to use tool. This siled data of user profiles has become powerful assets for business owners to buy and sell in “profile markets and identity exchanges,” says Stephen Saunders of InternetEvolution.com.
Many social networks are pioneers in profiling and search reversal. This practice makes it easy for similar entities to follow suit. Web companies that have servers store user information. These data silos come into play when owners decide to participate in profiling user information, any kind of network provider data material. It is perfectly legal for them to do so … today.
The Internet is an entity that no one, no company or government can control.
How can users protect their privacy? Don’t use the Internet! In today’s society, it is not practical. The Internet has changed into surveillance networks. Devices connected to the Web, “whose function is to observe users through sensors, probes, spyware and cameras, outnumber the devices that users use to view Internet content,” agrees Saunders. “The Internet is watching you!”
The World Wide Web (Internet) has evolved from a user-oriented tool to a sophisticated targeting tool for companies selling products and / or services to prime and trap the sucker system. Companies only want to market their products to consumers. The Network is also used by and by the government to keep track of its citizens – law enforcement agencies to track the illegal activity of users.
The Web has become a place where “the user has now become the used!” Is Big Brother here to stay? Looking at you? Surely … it is.
Now what is for sale today?
Until next time …