It is not difficult to get listed on the various search engines when looking for your website details. The challenge, however, is achieving the top rankings on these search engines. There are certain tricks of the trade that need to be followed to get the desired ranking.

So how do you make one? Here are some basic points to incorporate into your website creation that will help you achieve your desired result.

Avoid buying a new domain unless it is necessary to do so

The search engine places a lot of value on how long your website and domain have been in business. Surely here is a way out according to which you can redirect your old domain to the new one. But your best bet would still be to stick with your existing website.

If for some unavoidable reason you are forced to start from scratch and use a new domain, you should be prepared to experience some loss in the flow of search engine traffic. This loss of traffic can last for a few weeks or more. It could even go up a few months or more.

Always make sure that your site optimization is made for the users.

Optimizing your website should always be done for the users and not for the search engines. This is important because search engines only find websites based on the key terms that users enter.

Now, if the keywords that users type are somehow related to your website, then these users represent your target audience. Therefore, it is important that your site optimization is done with users in mind. If you are not clear who your target audience is, you should find out as soon as possible.

Do extensive research on your keyword phrases

There are chances that the keyword you think your target audience is searching for is incorrect. There are many research tools that can help you pinpoint key phrases that can help in optimizing your website.

You can compile a list of the phrases relevant to your website, and then choose a different one for each page.

Design and format your website based on your keyword research

It is important that you design and categorize your website’s navigation and architecture based on the keyword research you have conducted for your web page.

Just as important is making sure your website is crawler-friendly. So you need to be well connected with proper links to all your pages. Writing compelling content for the key pages of your website is also vital and should be based on the keywords and phrases you have researched on.

Most importantly, make sure the website is link-worthy and keep yourself and your website up to date on keywords.